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Improve seats per company by inviting former users to be champions for your product, and advocate for it within their teams and organizations. Helpful in community building as well.
Create a sense of urgency by launching limited time deals to upsell/convert your userbase/wait list/free trial users.
Get listed on SaaS directories to boost visibility and facilitate organic discovery
In typical PLG fashion, communicate value to the end-user by making a free trail/version available to take out for a spin.
Make the conversion prompts highly visible and loud on the webpage, to serve as frequent reminders of the value of upgrading to premium plans.
Indirectly market closely related but lower effort side projects to draw traffic to the original sign up list
THE go - to place for early adopters! Create value, bundle and execute a product hunt launch to get early and super relevant eyeballs
Experiment with making the sign-up list invite only to generate FOMO among target audience
Decoy pricing is a pricing method that is meant to “force” customer choice. When customers make a purchase they must often choose between products with different prices and attributes. And when a company decides to maximize the sales of one particular product, it often opts for what is known as a decoy pricing structure in order to influence the consumer in his purchasing decision.
Capitalize on high open rates among billing emails by pitching plan upgrades, expansion opportunities, etc.
Change management is hard. Highlight to users how easy your product integrates into their current stack, without having to go through the ordeal of change management.
With just a few lines of code, Easter eggs can increase engagement and draw new customers to your site by word of mouth. A digital Easter egg can put your users in a new frame of mind, and recent research suggests that novelty can make people more open to seeking a reward.
Create a sense of urgency among users by adding a timer to sign-ups page.
Co-market your product with a complimentary product to split the advertising cost
Give your website visitors an option to enter live video chats with success and support professionals. This experiment is to be used only after considering bandwidth and costs to service
Win-win. Partner with complimentary products to co-market your product along with theirs. Expose respective audiences to each other.
Customize outbound mail copy with [Name], [Company], [Role], and [Geography] and set up a drip campaign using LemList
Find facebook groups close to ICPs, and reach out to members.
Bypass user learning curve by providing readymade templates to get them started with. Target multiple verticals and user personas with varied templates.
Usage-based pricing is a consumption-based pricing model in which customers are only charged when they use a product or service. Typically, the customer is billed at the end of the billing cycle.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Finding and participating in niche communities on social media platforms. Eventually leverage communities for lead generation.
Generate long-form content pieces from templates. Templates are generally designed to appeal to multiple industries and verticals - generating related content can appeal to the long-tail.
Generate word-of-mouth hype and drive increased sign-ups using waiting lists before the product is ready
Motivate higher sign-ups by adding a sense of urgency/scarcity using countdowns/limited waiting lists
Introduce users to your brand aesthetics and product by including a widget that gives users a glimpse of your product and showcases the ease of use.
Set up a real-time alert slider showing the latest sign-ups on the website for social proofing + drive urgency
Add a comparison page on the website to highlight strengths of product and weaknesses of competitors
Integrate facebook pixel into social media posts
Prevent competitors from draining ad budgets by identifying their IP addresses and excluding them from the scope of ads
